Tone of Voice

• As SUPER VISION, we avoid marketing speak and advertising jargon. We speak like we enjoy being spoken to: straightforward, and ideally in smart and creative ways.

  One of our core rules: there aren’t too many rules. Instead of a typical “tone of voice does and don’ts”, this section will be an expanding pool of text that works for us. For each of them we mark a version number – because just like with everything else, we keep experimenting and refining our text until it fits and feels just right.

• About text (V4)

  We create solid gear from a rider’s perspective. Gear that causes the least possible impact and inspires to offset that impact by cycling more.

  We constantly seek the advice of true cyclists – regardless of scene affiliation – and co-create our products with them.

  Our team is based in Berlin, Germany and produces everything at the SUPER VISION LAB in Sai Gon, Vietnam.

• The SUPER VISION Manifesto (V2)

  1. Track your impact.
  2. Reduce, reuse, recycle and cycle more.
  3. Reflect daily. Be reflective at night.
  4. Stay woke and unisexy.
  5. Travel light and whenever possible, by bike.
  6. Fix things. Start with yourself but don't stop there.
  7. Drag other riders and the whole fucking industry with you.
  8. Kilometers matter.
  9. Make things that last: Memories, friendships, things.
  10. Keep experimenting.
  11. It doesn’t matter what you ride*. As long as you ride.
  12. Share the vision.

  *Those litte electric scooters are not ok, though. (link to scooter lifetime)