Social

• Introduction

  SUPER VISION views social media platforms as tools to get its message out quickly. SUPER VISION uses them accordingly: measured, calm, with little enthusiasm for the platforms themselves – rather, we put great emphasis on making our products look as good as possible. Description texts are kept short and concise.

  As an example, SUPER VISION views the highlighted stories of its instagram profile as a handy shortcut to inform the audience about product features and updates. Therefore, the clearest image and title are the best. See content & layout section for an example.

• Avatars & collateral

  For the mostly square or circular avatars, we use the compact version of our logotype. Both Light and Shadow versions are available via Brand Material.

  

• Social content & layout

  For larger-format graphics, such as headers and similar, we adopt our layout rules as defined. For many formats, we will have to scale or adapt them to make compositions look good.

  We also pay attention to the overall look of our profiles: They are our ID cards – being recognizable at a glance is a quality we strive for.

  

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